Arcadia is a niche perfumery born and bred in the UAE by Amna Al Habtoor. With an aim to turn scents into memories and relive memories through scents, it is where sentimentalists and preachers of nostalgia reside.

Amna is a graduate of strategy & design. She joined her family business as an executive director of marketing and communications at Al Habtoor motors, with high involvement in some of the company’s most luxury profile deals.

Redirecting her ambitions, Amna founded mash concepts in 2014. Exploring one of her earliest passions, perfume, Amna seized an opportunity to fulfill a lifelong dream of niche perfumery. She was drawn to the idea of a fragrance line focused on the art of nostalgia.